Unlocking the Magic of Italian Summers
DETAILS
In Conversation With: Antonio Apuzzo, Revenue & Reservation Manager of Le Méridien Visconti Rome
Unveiling: Secrets to Crafting Enchanting Guest Experiences Inspired by the Charm of Italian Summers
There’s an undeniable allure to summer in Europe, but an Italian summer carries a particular enchantment that sets it apart. The lifestyle, culture, and warmth of Italian hospitality offer a blueprint for creating unforgettable guest experiences, no matter where your property is located. We recently spoke with Antonio Apuzzo, the Revenue & Reservations Manager for Le Meridien Visconti in Rome, to uncover the secrets behind Italy’s magnetic charm.
For hoteliers and Airbnb hosts around the world, these insights offer actionable strategies to infuse your own guest experiences with a touch of Italian magic.
Crafting a Lifestyle Narrative
“When people think about Italy, they imagine a lifestyle only found here,” Antonio shares. “We refer to the concept of dolce vita, a lifestyle of pleasure and leisure.” This relaxed, carefree way of living, combined with exceptional cuisine and stunning landscapes, creates a guest experience that lingers long after they’ve left. The good news? You can recreate this feeling anywhere.
Start by curating a lifestyle narrative that resonates with your guests, reflecting the unique culture, cuisine, and ambiance of your location. Whether your property is in a bustling city, a tranquil countryside, or a coastal retreat, highlight the distinct elements that make your region special.
Embrace Local Culture
One of the key takeaways from Italian hospitality is the deep connection to local culture. Guests crave authenticity, and there’s no better way to deliver it than by incorporating local traditions, art, and history into your offerings.
Provide recommendations that encourage guests to explore off-the-beaten-path locations and interact with locals. Tailor these suggestions to their individual preferences, crafting itineraries that feel both exclusive and enriching. By doing so, you’re not just offering a place to stay—you’re providing a gateway to the local culture.
Create Memorable Outdoor Experiences
Italian hospitality thrives on leveraging the beauty of the surrounding environment. Whether your property is surrounded by vineyards, mountains, or city streets, there’s always a way to turn your location into an integral part of the guest experience.
Encourage your guests to discover hidden gems, much like how Antonio describes the concept of “Guest Lost” in Rome. It’s about going beyond the usual tourist attractions and offering unique, local experiences—whether that’s a secluded beach, a charming neighborhood café, or a historical site that’s off the radar.
Invest time in exploring your surroundings so you can provide firsthand, informed recommendations. This personal touch not only enhances the guest experience but also builds a deeper connection between your property and your guests.
Highlight Local Cuisine
No guest experience is complete without a taste of the local culinary landscape. In Italy, food is a celebration, and it’s this spirit that can inspire your own offerings. Promote local dining experiences that showcase regional specialties, and encourage guests to venture beyond the typical tourist traps.
Collaborate with local restaurants, wineries, and markets to offer authentic dishes and beverages that reflect the flavors of your region. Whether it’s a farm-to-table dinner, a wine tasting event, or simply recommending a family-owned eatery, these culinary experiences can be the highlight of your guests’ stay.
Final Thoughts
What makes a European summer in Italy so magical is the way it connects visitors to the soul of the country through evocative experiences. It’s a celebration of lifestyle, local connections, and the joy of discovery—elements that can be woven into your own guest offerings, no matter where you are. By focusing on these timeless principles, you can create an atmosphere where guests feel truly immersed in their surroundings, connected to the local culture, and inspired by every moment of their stay.
Photo credits: @natalieobradovichphotography