Lessons on Crafting Authentic Airbnb Escapes

DETAILS
In Conversation With: Brooke Gerstein, Owner of Camp Cana Airbnb
Unveiling: Tips for Creating Memorable Stays through Authenticity and Connection

In the world of hospitality, there's a delicate dance between providing a service and creating an experience that leaves a lasting impact. Brooke Renee, an Airbnb host with a passion for service shares her journey and insights into the essence of hospitality; to ensure her guests feel not just accommodated, but also valued.

Brooke's journey began with a love for food, wine, and the art of service. While she initially worked in restaurants as a sommelier, her love for hospitality led her to explore new avenues. As the pandemic shook industries, she found herself embarking on an unexpected venture: a cannabis farm in Oklahoma.

What started as a small endeavor soon grew into something more significant. Brooke's appreciation for cannabis mirrored her love for wine – “it was not just about consumption but about the stories, people, and places behind it” she explains. With 30 acres of land in Oklahoma, Brooke envisioned creating a unique space where guests could experience tranquility and connection with nature, away from the chaos of their cities. Located near Lake Texoma, the largest lake in Texas and Oklahoma, Brooke's property offers not only stunning views but also a glimpse into the rich history of the area. 

But what sets Brooke's Airbnb apart isn't just its picturesque location; it's the personalized touches and adaptability that make guests feel truly welcomed. Let’s explore the key highlights that sum up Brooke's approach to hospitality and what has set her Airbnb location up for success:

Adding a Personal Touch

Brooke highlights the importance of maintaining a personal touch in an industry that's becoming increasingly commercialized. Hospitality isn't just a transaction—it's about connection. From the moment guests step in, they're welcomed with handwritten notes and considerate amenities, instantly enveloping them in a sense of being cherished friends rather than transient visitors. On occasions worth celebrating, Brooke goes the extra mile by leaving personalized gifts. Despite the added expenses associated with these gestures, the high rate of repeat customers and the evidence of her guests' satisfaction justify her efforts.

Focusing on Authenticity 

Brooke believes in staying true to her property's unique charm and creating an experience that offers a true sense of place and purpose. From stocking the fridge with locally sourced eggs and honey, to supplying feed for guests to interact with the cows, to offering cannabis tours when the farm is thriving, she infuses each detail to reflect the essence of the location. This dedication to authenticity has garnered her a loyal following of repeat guests, including a couple who return annually for their duck hunting trips, because of the experience Brooke has crafted. 

Building Trust

It's more than just the small gestures; trust is paramount. Keeping communication channels open and promptly addressing any inquiries are essential for an optimal experience. Additionally, seeking feedback to consistently enhance the guest experience is invaluable.

Welcoming Furry Friends

Brooke's commitment to being dog-friendly has proven to be a game-changer for her Airbnb. Recognizing that many pet owners want to travel with their furry companions, she welcomes dogs with open arms, adding an extra layer of warmth to her property. While not all Airbnb hosts have the capacity to offer this amenity, it underscores the value of adaptability and responsiveness to evolving market demands.

Collaborating with Local Businesses

Beyond individual guest interactions, Brooke also values the power of collaboration with local businesses to enhance the overall guest experience. Despite being located in a rural area, she actively seeks out partnerships with nearby establishments to offer discounts or create synergistic opportunities for her guests.

As we wrapped up our discussion, we couldn't help but feel inspired by Brooke's passion and authenticity. In a world where hospitality can sometimes feel transactional, she reminds us of the transformative power of genuine human connection and the profound impact it can have on both guests and hosts alike.

In closing, we invite you to reflect on your own approach to hospitality, whether you're a seasoned host or simply someone who enjoys welcoming others into your space. How can you go the extra mile to make someone feel seen, valued, and truly at home? As Brooke has demonstrated, it's often the little gestures and personal touches that can make all the difference.